Inspired by the theme of ‘Veganuary’, I’ve decided to compile a short list of some of the best vegan and cruelty-free beauty products because, as I’ve mentioned before, the market is now so saturated with cruelty-free brands (and although it is a wonderful thing to see so many more ethically conscious brands,) it can sometimes be hard to know where to actually start with it all. I’ve been cruelty-free beauty-wise for over a year now, and as well as watching unhealthy amounts of beauty videos; tutorials, reviews etc. on YouTube, I’ve also found a bunch of amazing creators and gurus to follow across the internet for inspiration and suggestion.
Although most cruelty-free brans aren’t entirely vegan, most of them carry extensive ranges of great vegan-friendly products. I’ve found that some of my favourite brands have entire pages dedicated solely to their vegan products; BeautyBay, NYX, Barry M, Makeup Revolution, I’ve even discovered that SkinnyDip now have an incredible selection of vegan beauty across their site. I actually used these sites to see if any of the cruelty-free products I was already using, were in fact vegan too and I was thrilled to find out that a lot of them were!
1. Makeup Revolution Conceal & Define Liquid Concealer
I think I’ll kick things off with one of the most hyped and affordable products of 2018- the Makeup Revolution Conceal & Define Liquid Concealer. It is often sold out in my local Superdrug and with good reason- luckily we have multiple stores in Brighton! I’d heard it mentioned by various makeup experts but once I’d seen it used multiple times by Jeffree Star –who, let’s be honest has very exacting standards– I knew I had to try it out. I do suffer with dark circles under my eyes and although this can’t fix that, I’ve been using it for about 8 months now and it’s probably one of the best concealers I’ve tried. I think it’s so loved because of the formula, affordability and shade range- even if you’re curious to try it, it’ll only set yo back £4! I will also be looking to try the Tarte Shape Tape Concealer too- another huge hit last year- also with a vegan formula.
2. Milani Baked Blush
I discovered this second product in BeautyBay’s ‘Vegan’ section; these gorgeous Milani Baked Blushes. Spoiler: these blushes are amazing and I can’t recommend them enough! I’d been using the same blusher for over a year and I was a little unsure about ordering blusher online, as often shades and pigments can vary vastly, however, I read lots of reviews and was confident in my choice of shades I selected. I chose the shades ‘Corallina’– a super pretty coral with gold shimmer which I use everyday and ‘Rose D’Oro’- a lovely dusky peach again with gold reflexes. These blushes have the perfect amount of pigmentation- the pigment is very much there but not to the point where you’re risking clown cheeks- it is totally buildable to your preference. Some blushes can be too sheer while other can seem more like bright pink chalk paint- these have the perfect balance of gorgeous pigment with baked shimmer. If you like that shimmery glow but are unsure about highlighter or don’t have time in the morning to use both, then this is definitely a 2 in 1 product- I mean, I also use highlighter too because I like to my cheeks to be seen from space, but the option is there both ways… The shade range with these is also incredible from deep, dark wine reds to light peachy pinks- there’s an option for everyone!
3. Ofra Cosmetics Highlighter
The second product which I also discovered under BeautyBay’s Vegan page is this absolutely stunning highlighter- Rodeo Drive by Ofra Cosmetics. It comes in at £25 but I’ve just discovered that there are also smaller, more affordable sizes of their highlighters, coming in at £10, which are great if you’re looking to invest in one of these but aren’t totally sure of shade choice. I’d seen these talked about a lot by another of my favourite cruelty-free YouTubers- @porcelaincosmetics. I understand that these aren’t the cheapest but if you’re really looking for quality then these are for you- they’re gorgeously glistening and equally buildable, again with a great choice of shades.
I’ve also added two further options for vegan highlight; one more affordable and one more expensive. I’ve obviously tried and tested all of these and would recommend them all, depending on your budget of course. The first option is the super affordable Makeup Revolution Dragon’s Heart Highlighter– £5 and the second is the Jeffree Star 24 Karat Skin Frost Pro Palette-£35. The Dragon’s Heart is brilliant if you’re on a budget or are trying out highlighter for the first time- this one can even be used as a blush-highlight combo, with each of the five shades each being very pigmented, glitzy and pretty- I tend to swipe through all the shades and dust it over cheek and brow bones. The Jeffree Star option is a little investment, but an investment worth every single penny, I use it daily and have even bought it as a gift. There are 6 sublime metallic highlights in this palette and I find myself reaching for every single one of them- they also work stunningly dusted over the eyelids if you don’t have time for eyeshadow.
4. Sukin Facial Moisturiser
I found myself trying this Sukin Facial Moisturiser after picking it up in the Holland & Barrett sale for £1/£2- with little expectation because my skin is sensitive and extremely temperamental with moisturisers and cleansers. I’ve been using it for a few weeks now and really love it. Sukin is a totally vegan, cruelty-free, natural, Australian-made brand, readily available at Holland & Barrett, as well as Boots and Amazon. I’ve had absolutely no break-out’s after using this and my skin- which has been feeling very dry for months, is finally starting to feel lovely and soft- it’s probably all that jojoba and avocado oil! I’m now really excited to start trying more products from this natural, vegan brand!
5. Barry M Liquid Lip Paints
Last but not least on my list are these Barry M Matte Me Up Liquid Lip Paint and Lip Kits. These were recommended to me a while ago and when I found them under their vegan page, I thought I should definitely pick a few up! These are definitely on the more affordable side of the spectrum but I was genuinely blown away by the pigment here. These lip liners are also amazing and actually better than most I’ve tried- ever. I have to say that the lipsticks aren’t as long-lasting as I would have hoped- which is maybe something they can work on in the formula, but compared to so many matte liquid lipsticks out there, I think they stand a fighting chance.
Liquid Lipstick Alternatives
If you’re looking for something a little more durable, again with a vegan formula and you don’t mind spending a little more, then it is my absolute duty to recommend the Jeffree Star Cosmetics Velour Liquid Lipsticks– £16. No, I’m definitely not sponsored by JSC, but I just feel that when I do invest my money in any product from this brand, I always- without fail, receive my money’s worth in quality and quantity of product. I’ve built up a little collection of these, which are all completely pigmented and last me a 9 hour shift without budging- how can you go wrong? The NYX Lip Lingerie collection is also vegan, with a really great formula, pigment, shade range and at a slightly more affordable price of £7- my favourite shade is ‘Exotic.’ I’ve also just ordrered two of the Skinny Dip Lip Kits (also vegan and cruelty-free) and am looking forward to testing them out too.
There are so many amazing brands out there, so please branch out further than the brands listed above- I found it so difficult tot narrow down my list to just 5- and let me know if you find anything worth writing home about or further still, if you try out any of my recommendations and enjoy them as much as I do then please let me know! It makes my heart so happy that the a large part of the beauty community is moving towards a more conscious future and the best part is that we, as consumers, have the ability to affect huge change towards a cruelty-free future!